With "It's Just a BJ," Jon Brook can confidently ask, “Can you, like, give me a blowjob tonight?"

But something was missing. “One of the main concerns that our male customers have had is that ‘It’s Just Lunch’ means ‘you’re not going to get laid but you’re going to pay for her lunch,’’’ Krepshaw explained.

"It's Just a Blowjob will eliminate all that uncomfortable uncertaintly."

Katie Stevens, who has met three men through the Pittsburgh “It’s Just Lunch,” thinks it’s a great idea. “It cuts through all the tension. I’d know right away that the guy wasn’t expecting sex—just a blowjob. And hey, it’s just a blowjob.”

Before a single “It’s Just a Blowjob” franchise has even opened, free publicity is stoking expectations. Howard Stern mentioned, “It’s Just a Blowjob ” 342 times in the past week.

Bill Clinton even smiled and remarked to a reporter yesterday, “They stole that line from me.”

“It’s Just a Blowjob will charge men five times the rate of “It’s Just Lunch.” Women are not charged for either service. Krepshaw claims that men will be charged more due to supply/demand issues and because of the additional time necessary to find women willing to sign the complicated “It’s Just a Blowjob” contract.

While conservative Christian groups like Focus on the Family have attacked Krepshaw, she is not fazed. “It’s just a blowjob, that’s all it is. Any woman can easily learn how to give a good blowjob. Blowjobs bring happiness to the world…"

Katie Stevens looks forward to giving “It’s Just a Blowjob” a try. “I’ve gone on first dates with a couple guys who were good-looking, funny and sensitive. But they never called me back. If I had given those guys spectacular, deep-throat, porn star-blowjobs, maybe one of them would have called. Maybe I’d be happily married and living in a house right now, instead of talking to my cats in my apartment. Sometimes all it takes is a good blowjob. And it's just a blowjob.”

“It’s Just a Blowjob ” plans to open January 12th in Washington D.C., Philadelphia, New York and Boston.